The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep001 – Tim Mundy (Director – Digital Affair) on how to get clients, foster partnerships and build teams

In the first ever episode of The Startup Playbook Podcast, I interview Tim Mundy who is the founder and Director of Digital Affair.

Digital Affair is a HR branding agency that had an astonishing amount of success since launching less than 2 years ago. On the day of their launch, they had already established a partnership with LinkedIn. Since launching, they have already amassed a client base of some of the biggest companies in Australia including Motorola, Coles, Lion and Bunnings Warehouse

In this interview, Tim shares how they developed a partnership with LinkedIn before launching, the strategies he used to bring on his first few clients, his hiring process and much more!

Show notes:
Digital Affair
Collective Campus
Prof. Mark Ritson – Social Media is about people not brands
Tim Mundy on LinkedIn

A special thank you to Gravity Co-working space for hosting The Startup Playbook Podcast for this episode. If you are looking for a co-working space to work out of in Sydney or Melbourne, make sure you check out Gravity!

Intro music by Bensound.

Other episodes you might like:
Shelli Trung (Angel Investor) on what she looks for, red flags in investment opportunities and why startup founders should hear no
Ep003: Justin Dry (Vinomofo) on getting through the “lean years”, building a community and deciding when to pivot
Ep004: Alex McBride (The Fifth Watches) on turning a passion into a business, influencer marketing and building products
Ep005: Paul Naphtali (Rampersand Venture Capital) on how to approach investors, ingredients of a good startup founder and the biggest turnoffs for investors
Ep006: (Part 1) Matthew Snowden & James Nguyen (M5859 Apps) on finding the right co-founders, partnering with Apple and contacting A-list celebrities


You can play the full interview with Tim Mundy below.

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