The Startup Playbook

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Ep003 – Justin Dry (Co-CEO – Vinomofo) on the importance of building a community, deciding when to pivot and how to choose between multiple options on the table.

In episode 3 of The Startup Playbook Podcast, I interview Just Dry who is the Co-founder and Co-CEO of Vinomofo.

Vinomofo is a group buying, daily deal site for premium wine. Vinomofo recently raised $25 million in funding from Blue Sky Venture Capital and is recognised as one of the biggest success stories in the Australian startup scene.

Although Vinomofo is viewed as a big success now, Justin and his Co-founder Andre Eikmeier went through plenty of struggles, pivoting 4 times over 4 years before finding the right business model.

In this interview, Justin shares the story behind Vinomofo and how they got through their “lean years”, the importance of building a community, deciding when to pivot and how to choose between multiple options on the table.

Show Notes:
Road to Vino
The Great South Australian Wine Adventure
Justin Dry on Twitter

Intro music by Bensound.

Other episodes you might like:
Tim Mundy (Digital Affair) on partnerships, getting your first paying client and building teams
Shelli Trung (Angel Investor) on what she looks for, red flags in investment opportunities and why startup founders should hear no
Ep004: Alex McBride (The Fifth Watches) on turning a passion into a business, influencer marketing and building products
Ep005: Paul Naphtali (Rampersand Venture Capital) on how to approach investors, ingredients of a good startup founder and the biggest turnoffs for investors
Ep006: (Part 1) Matthew Snowden & James Nguyen (M5859 Apps) on finding the right co-founders, partnering with Apple and contacting A-list celebrities


You can listen to the full interview with Justin Dry below.

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