The Startup Playbook

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Ep003 – Justin Dry (Co-CEO – Vinomofo) on the importance of building a community, deciding when to pivot and how to choose between multiple options on the table.

In episode 3 of The Startup Playbook Podcast, I interview Just Dry who is the Co-founder and Co-CEO of Vinomofo.

Vinomofo is a group buying, daily deal site for premium wine. Vinomofo recently raised $25 million in funding from Blue Sky Venture Capital and is recognised as one of the biggest success stories in the Australian startup scene.

Although Vinomofo is viewed as a big success now, Justin and his Co-founder Andre Eikmeier went through plenty of struggles, pivoting 4 times over 4 years before finding the right business model.

In this interview, Justin shares the story behind Vinomofo and how they got through their “lean years”, the importance of building a community, deciding when to pivot and how to choose between multiple options on the table.

Show Notes:
Qwoff
 
Road to Vino
The Great South Australian Wine Adventure
Vinomofo
Justin Dry on Twitter

Credits:
Intro music by Bensound.

Other episodes you might like:
Ep001:
Tim Mundy (Digital Affair) on partnerships, getting your first paying client and building teams
Ep002:
Shelli Trung (Angel Investor) on what she looks for, red flags in investment opportunities and why startup founders should hear no
Ep004: Alex McBride (The Fifth Watches) on turning a passion into a business, influencer marketing and building products
Ep005: Paul Naphtali (Rampersand Venture Capital) on how to approach investors, ingredients of a good startup founder and the biggest turnoffs for investors
Ep006: (Part 1) Matthew Snowden & James Nguyen (M5859 Apps) on finding the right co-founders, partnering with Apple and contacting A-list celebrities

 

You can listen to the full interview with Justin Dry below.

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