The Startup Playbook

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Ep007 – (part 2) Matt Snowden and James Nguyen (m5859 Apps) on Creating virality, getting 500,000 downloads and building marketplaces

In episode 7 of the Startup Playbook podcast, I continue my conversation with Matthew Snowden and James Nguyen from M5859 Apps

In this episode, we get a little bit deeper and dive into specific strategies on: How to build marketplaces, why you shouldn’t use surveys for product validation, The key feature in building virality into your product, understanding the addictive loops of Tinder and Snapchat and a breakdown of their strategy that James and Matt used to get their app to rank number 1 in 22 countries and over half a million downloads globally.

If you haven’t already listened to episode 6, I strongly recommend listening to that first before moving on to episode 7.

Show notes:
Crossy Road
Talking Tom
Flappy Bird
UsabilityHub – Capture design feedback quickly and easily
Andrew Chen – blogs on growth and virality
The viral coefficient and the K-factor
David Skoks – Blog
Reinforcement in behavioural psychology
Paul Graham – do things that don’t scale
M5859 Apps

Credits:
A special thank you to Gravity Co-working space for hosting The Startup Playbook Podcast for this episode. If you are looking for a co-working space to work out of in Sydney or Melbourne, make sure you check out Gravity!

Intro music credit to Bensound.

Click here to listen on iTunes
Click here to listen on Stitcher

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