The Startup Playbook

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Ep036 – Luke Marshall (Growth at 90 Seconds) on tracking the right metrics

In Episode 36 of The Startup Playbook Podcast, I sat down with Luke Marshall who is the Head of Growth at Kiwi startup 90 Seconds, which recently raised $10M funding from Sequioa Capital and Airtree Ventures.

Prior to 90 Seconds, Luke was at Google and Facebook and had consulted to startups such as Pozible and YourGrocer.

In the interview, Luke shares the common mistakes in digital marketing, the metrics you should focus on and how to develop an effective sales funnel.

Show notes:
CHE Proximity
90 Seconds
LukeMarshall (LinkedIn)
Neil Patel
Traction (book)

Australian Podcast Awards – Voting

Feedback/ connect/ say hello:
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Intro music credit to Bensound

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