The Startup Playbook

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Hustle Ep001 – Ainslie Williams (Co-founder – Qualie) on asking the right questions

My first guest for the first episode of The Startup Playbook Hustle is Ainslie Williams, the cofounder of Qualie.

Ainslie has spent the last 17 years honing her craft as a qualitative researcher before jumping into her first startup, Qualie, a video-based online qualitative research company. Qualie combines qualitative techniques with quantitative numbers to deliver the “compelling consensus” on any proposition being tested.

Within a year of launching, the startup has signed up some major clients as well as raising $750,000 in funding from former Xero boss Chris Ridd, Unlockd founder Matt Berriman and Catapult Sports Chairman and Playbook Media Director Adir Shiffman.

In this episode we talk about:
– How to ask the right questions
– The importance of market expertise
– Finding the right foundation clients
– Advice for fundraising
– The benefits of a distributed team

PLAYBOOK MEDIA – 10X your growth through Data-Driven Storytelling



Show notes:
Ainslie’s Ask: Know an interesting UI designer interested in helping Qualie? Get in touch here

Feedback/ connect/ say hello:
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Intro music credit to Bensound

Other channels:
Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud

Want to be featured on an upcoming episode? Fill out the Application Form: STARTUP PLAYBOOK HUSTLE APPLICATION


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