The Startup Playbook

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Hustle Ep002: Noga Edelstein (Co-founder – UrbanYou) on acquiring growth

My guest for episode 2 of The Startup Playbook Hustle is Noga Edelstein, the Co-founder and Director of UrbanYou.

Noga spent several years as a legal professional in organisations such as Allens, Foxtel and Yahoo before taking the leap to start UrbanYou, an on-demand cleaning, gardening and handyman platform.

Since launching in 2014, the company has seen rapid growth in the business, completing over 18,000 bookings and with over $3M worth of services being sold.

In October this year, UrbanYou also announced it’s acquisition of HomeHello, opening the door to the Brisbane market.

In this episode we talk about:
– Jumping into startups from corporate life
– The business of marketplaces
– Using acquisition as a growth strategy

PLAYBOOK MEDIA – 10X your growth through Data-Driven Storytelling


Show notes:

Noga’s ask: Try UrbanYou with the discount code “startup

Feedback/ connect/ say hello:
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Intro music credit to Bensound

Other channels:
Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud

Want to be featured on an upcoming episode? Fill out the Application Form: STARTUP PLAYBOOK HUSTLE APPLICATION

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