The Startup Playbook

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Hustle Ep005 – Heidi Holmes & Lucy Lloyd (Mentorloop) on the hurdle test

My guests for Episode 5 of The Startup Playbook Hustle are Heidi Holmes and Lucy Lloyd, the co-founders of Mentorloop.

Heidi and Lucy have been friends for over 20 years, initially meeting at school before initially heading down different career paths.

Prior to Mentorloop, Heidi was the Managing Director of Adage, an online jobs board that was acquired by OneShift in early 2015, whereas Lucy spent several years with tech and development agencies before reconnecting and discussing the initial idea for Mentorloop over a glass of wine.

That idea turned into a Mentorloop, which provides mentoring software that enables businesses to match their people into effective mentorships at any scale.

Mentorloop was recently accepted into and went through the highly competitive Startmate accelerator program and announced a partnership with the Australian Olympic Committee.

The success and growth of Mentorloop has allowed them to raise $1M of funding from a number of investors including Blackbird Ventures, Rampersand and Tempus Partners.

In this episode we talk about:

  • How to get buy-in from your first few customers
  • Passing the hurdle test
  • Finding a technical co-founder vs outsourcing development
  • A detailed breakdown of Mentorloop’s fundraising process


PLAYBOOK MEDIA – 10X your growth through Data-Driven Storytelling



Show notes:
Heidi’s ask: Intro’s to HR Managers
Lucy’s ask: Talented people to join Mentorloop with a Development or Marketing background

Feedback/ connect/ say hello:
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Intro music credit to Bensound

Other channels:
Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud

Want to be featured on an upcoming episode? Fill out the Application Form: STARTUP PLAYBOOK HUSTLE APPLICATION


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