The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep080 – Ben Pfisterer (Country Manager – Square) on transitions and scale

My guest for Episode 80 of The Startup Playbook Podcast is Ben Pfisterer, the Australian Country Manager for Square.

Prior to joining Square, Ben had extensive experience within the corporate sector. He was part of the team that launched Jetstar in Australia and during his time at NAB he ran one of world’s first Mobile Payments / NFC Pilots.

Ben was also the Head of Innovation and Emerging Products at Visa where he led the innovation strategy and emerging product implementation across new payment solutions and channels, including the growth of Visa payWave in Australia to become one of the world’s largest Contactless markets.

Ben then left his corporate career to start his own startup before receiving the call to lead Square’s expansion into the Australian market. Founded by Twitter Founder and CEO, Jack Dorsey, Square allows it’s diverse users to simplify acceptance of payments via a combination of hardware and software.

We covered a lot of topics in this interview, some of which include:

  • How to transition out of a corporate career
  • Launching into new markets
  • The future of payments
  • Transitioning across the stages of scale
  • Marketing and branding to non-technical users
  • The 2 things Ben looks for in new hires


PLAYBOOK MEDIA – Growth through Data-Driven Storytelling





Show notes:
Jetstar airlines

Feedback/ connect/ say hello:
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Intro music credit to Bensound

Other channels:
Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud

Leave a Comment