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Hustle Ep008 – Matt Jones (Co-founder – Honee) on selling effectively

My guest for Episode 8 of The Startup Playbook Hustle is Matt Jones, the Co-founder of beauty and wellness platform Honee.

Matt started his career at ANZ before leaving to start his own startup. Unfortunately things didn’t go to plan with this idea, but instead of heading back into the corporate space, Matt joined DeliveryHero, which at that time was at an early stage in their penetration into the Australian market, taking them to 4400 restaurants before getting poached by Groupon.

He was then sent to Singapore to lead Quandoo’s expansion into the APAC market, soon overtaking the major local competitors before coming back to Australia to join Zomato after the UrbanSpoon acquisition, where he scaled the business to over 100 people, 7 verticals and over $1M in revenue.

Matt was then able to take all of these experiences and come full circle to launch Honee, a beauty and wellness online platform.

Since launching in early 2016, Honee has signed up over 10,000 venues across Sydney and Melbourne offering more than 200,000 services. They have also recently graduated from the Startmate Accelerator program and closed a $1.8M seed round from Blackbird Ventures as well as a number of Angel Investors.

In this episode we talk about:

  • The need to fail quickly
  • How to ask for feedback
  • Deciding when to pivot
  • How to train sales teams


Video recording of the Podcast (now on Youtube)

PLAYBOOK MEDIA – Growth through Data-Driven Storytelling





Show notes
Delivery Hero

Feedback/ connect/ say hello:
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Intro music credit to Bensound

Other channels:
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