The Startup Playbook

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Ep083 – Lauren Capelin (Head of Venture Community – Reinventure) on using community for growth

My guest for Episode 83 of The Startup Playbook Podcast is Lauren Capelin, the Head of Venture Community at Reinventure Group.

Reinventure is Westpac Bank’s $50M venture fund for Australian entrepreneurs and disruptive technology in the Fintech space. To date, Reinventure has 20 companies in its portfolio including Hyper Anna, Brickx and Assembly Payments.

We have spoken about the importance of community on a number of previous episodes and Reinventure has led the way in both developing the Fintech community in Australia as well as building it’s deal flow pipeline and stakeholder management through effective community building and management.

In this episode, Lauren and I deep dive into some the specifics of community where we cover topics such as.

  • The importance of knowing who you are selling to
  • How to build a successful community around your goals
  • The 5 buckets of communities
  • How to measure the health and success of communities

WATCH ON YOUTUBE

PLAYBOOK MEDIA – Growth through Data-Driven Storytelling

THE E-COMMERCE PLAYBOOK

ACCELEPRISE AUSTRALIA

STARTUP PLAYBOOK HUSTLE APPLICATION 

 

Show notes:

Feedback/ connect/ say hello: 
Rohit@startupplaybook.co
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)


Credits:

Intro music credit to Bensound

 

Other channels:
Watch the video on Youtube here.
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