My guest for Episode 88 of The Startup Playbook Podcast, is Whitney Sales, the General Partner and Head of Global Programming at Acceleprise.
As I mentioned in my last episode, one of the initiatives I am involved with is bringing Acceleprise to Australia.
Acceleprise is a 4 month accelerator program that invests $75,000 for 7.5% equity into the most promising B2B or Enterprise SaaS companies. The core focus of the program is helping startups close sales, drive revenue and build a platform for scalability through providing direct introductions to potential customers, workshops to help you generate and close leads and providing access to world-class mentors who have built successful SaaS businesses or are key decision makers in large scale enterprises.
As part of the our partnership with Acceleprise in the US, our teams will spend the last month of the program in San Francisco where they will get to work alongside the US cohort, get introduced to potential customers in the American market and pitch at the San Francisco demo day.
Applications for cohort 1 are open till the 27th of June with our first intake starting in July 2018. If you are interested in applying head over to the Acceleprise website or if you want to find out more about the program, send me an email at firstname.lastname@example.org
One of the people heavily involved with the Acceleprise program in the US is Whitney Sales, the General Partner and Head of Global Programming at Acceleprise US.
Whitney has over 10 years of startup sales experience and is the founder of The Sales Method, a consultancy that helps startups identify target markets, build successful sales teams and quickly get products to market.
Prior to Acceleprise, Whitney led four companies to the Inc. 5000 Fastest Growing Companies list including LoopNet, Joby, Meltwater and SpringAhead.
This interview was a complete masterclass in B2B sales and we covered topics such as:
The differences between selling software vs physical products
How to get referrals and introductions
When and how to hire the right sales team
How to gauge interest in a potential enterprise sale