The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep098 – Ian Gardiner (Jelix Ventures) on building success through culture

My guest for Episode 98 of The Startup Playbook Podcast is the Investment Partner at Jelix Ventures, Ian Gardiner.

Ian is best known for his role at Amazon Web Services as the Head of Business Development for Startups in Australia and New Zealand, but prior to this he was the founder of several startups himself.

Ian was the Founder and Managing Director of “Last Orders”, a UK based startup that raised GBP2.5M but as Ian describes it himself, they built the supply but the expected demand never came through.

Ian then moved to Australia and along with his co-founder Ron Mcullough launched Viocorp, run-in the company for the next 12 years as it’s co-founder and CEO.

He is now an Investment Partner at Jelix Ventures, a fund that he setup with his wife Andrea, after they had both spent spending several years successfully identifying and investing in early-stage high technology companies.

Alongside his role at Jelix, Ian is also the Co-founder of Innovation Bay, a community and networking group for businesses, entrepreneurs and investors and he also hosts the highly successful Open The Pod Bay Doors podcast.

I was really excited to speak with someone who had spent so much of his time and energy in building the ecosystem here as well as seeing first hand a range of successful and unsuccessful companies being built from the ground up across his various ventures. In this interview we spoke about:

  • Breeding success from implementing culture
  • How Amazon approaches hiring “A players”
  • How to stay consistent
  • The foundations of building successful ecosystems
  • 3 key ingredients shared by successful founders

This podcast was produced by the awesome team at Playbook Media. If you would like to launch your own personal or business podcast, say hello to

Show notes:
Open The Pod Bay Doors Podcast
2001 Space Odyssey
Innovation Bay
Andrea Gardiner
Phaedon Stough
Jelix Ventures
Cap Table
Liquidity Preference
Fuckup Nights
Ron McCullough
14 Leadership Principles (Amazon)
Malcolm Turnbull
Paul Bassat
Daniel Petre
Wyatt Roy
Square Peg Capital
Blackbird VC
Airtree VC
Startup Muster
Venture Downunder
Pure Storage
Stone & Chalk
Alon Greenspan
Ian Gardiner (email)

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Music: Joakim Karud – Dreams

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