The Startup Playbook

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Ep106 – Phil Silverstone (GM – Eventbrite) on identifying Product-Market Fit

My guest for Episode 106 of The Startup Playbook Podcast is the APAC General Manager for Eventbrite, Phil Silverstone.

After spending 11 successful years at GE, Phil joined as the GM of Eventbrite in Australia and over the last 3 years has grown the company from 5 to 40 people and expanded out into the South East Asian markets of Singapore and Hong Kong.

In this live interview we discussed:

  • How hiring changes with scale
  • The metrics and process to help you identify whether you have Product-Market Fit
  • The benefits and challenges of satellite offices
  • How to making trade off decisions on where to invest time and resources
  • How to use partnership for growth
  • Finding balance between family and career

The questions from the audience were:

  1. How do you keep yourself in sync as a satellite office with the global HQ?
  2. Why Melbourne as the regional hub and are there plans to expand out into more challenging parts of the Asian market?
  3. How do you test for key characteristics during the hiring process?
  4. How do you track whether PMF has been achieved when expanding to new regions?

Show notes:

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Music: Joakim Karud – Dreams

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