The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world



Kissmetrics – KISSmetrics gives you the insights you need to optimize your marketing.

Optimizely – A/B Testing you will actually use. Optimizely is a website optimization platform that makes A/B and multivariate testing incredibly easy and powerful

UXCAM -User experience testing for apps and websites. Capture and visualize user behavior data to improve the usability of your app with UXCam.

Google Analytics – Google Analytics is a web analytics solution that gives you rich insights into your website’s data.

Crazy Egg – Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website.

Geckoboard – Geckoboard is a real-time dashboard that gives you instant access to your most important metrics.

Mobile App Analytics

Localytics – Localytics is a closed-loop app analytics and marketing platform that helps brands acquire, engage, and retain users..

Taplytics – Mobile A/B testing without App Store updates on iOS and Android. Run real time experiments and increase app revenue with Taplytics.

AppsFlyer – AppsFlyer is the market leader in mobile advertising attribution & analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost their ROI.

Heatmaps – Heatmaps is a lightweight iOS framework that tracks individual parts of user apps to collect taps, gestures, and device interactions.

App Annie – App Annie is the leading provider of app store analytics, app rankings, and market intelligence.

AppSee – Appsee’s mobile analytics platform provides in-depth analysis of your users’ behavior, allowing you to deliver the ultimate app experience.