The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

Ep068 – Frank Arrigo (Evangelism and Ecosystem Engagement – Telstra) on Atoms vs Bits

My guest for Episode 68 of The Startup Playbook Podcast is Frank Arrigo, the Evangelism and Ecosystem Engagement Lead at Telstra’s CTO.

Prior to Telstra, Frank had been with Microsoft for over 20 years across the US and Australia in a number of senior roles including Microsoft’s Developer & Platform Evangelism team and being the first CTO of the ninemsn joint venture in Australia.  driving Windows Media business development in Asia Pacific, and managing the early technology trials of Microsoft’s Interactive TV in Seattle.

Along with his role at Telstra, Frank actively mentors and advises a number of startups through Telstra’s muru-D accelerator program and CSIRO’s ON innovation program.

In this interview we discuss; the limitation of goal setting, finding early adopters for new technologies, building tribes, atoms vs bits and the importance of flearning.


PLAYBOOK MEDIA – Growth through Data-Driven Storytelling


Show notes:
Bill Gates

Feedback/ connect/ say hello: 
[email protected]
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Intro music credit to Bensound

Other channels:
Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud

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