The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep074 – Martin Wells (Founder & Advisor) on the minimum viable customer

My guest for Episode 74 of The Startup Playbook Podcast is serial founder, CTO and startup advisor Martin Wells.

Martin is a serial entrepreneur with extensive experience as a Founder, CTO, VP Product and VP Engineering focused on building and growing digital products and services and having successfully founded and exited 3 businesses.

Some of the many highlights of Martin’s career include:

  • Founding Intercom, one of Australia’s first Internet Service Providers,
  • Managing a team of 45 as Founder & CTO of Dot Communications which was acquired by Clarity in 2007
  • VP Product of chat service migme, where he helped grow the product to 50 million users
  • Founder and CTO of Playcraft Labs: a high-performance HTML5 game engine with 15,000 developers which was acquired by MinoGames in February 2013.
  • At MinoGames, he was the Lead Engineer/CTO on MinoMonsters, an iOS and Android game achieving more than 15 million downloads and #1 grossing rank in 22 countries

He now spends the majority of his time as an Advisor to more than 30 companies, raising over $200m in VC funding and assisting in 10 acquisitions

In this interview we talk about:

  • The model for growth
  • Deciding when to sell
  • The minimum viable customer
  • How to focus on the right things


PLAYBOOK MEDIA – Growth through Data-Driven Storytelling



Show notes:

Feedback/ connect/ say hello:
@playbookstartup (Twitter)
@rohitbhargava7 (Twitter – Rohit)
Rohit Bhargava (LinkedIn)

Intro music credit to Bensound

Other channels:
Don’t have iTunes? The podcast is also available on Stitcher & Soundcloud

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