The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data

My guest for Ep123 of The Startup Playbook Podcast was the Founder of Eucalyptus, Tim Doyle.

Tim is one of the most renowned marketers in Australia.

He was previously the Head of Marketing for Direct to Consumer (DTC) mattress brand, Koala, taking the business from $500,000 in revenue a month to a business turning over $100M a year.

He is now the Founder of Eucalyptus, a brand engine that builds and runs digital consumer companies. They currently have two products currently in market, Pilot and Kin which are brands that focus on mens  health and women’s fertility respectively.

During this interview, Tim also announced that Eucalyptus is a few short weeks away from launching their 3rd product, a skin care brand called software.skin.

To date, Eucalyptus has raised over $8M in funding from the likes of Blackbird Ventures and W23, Woolworths Corporate Venture Capital arm.

We covered a wide variety of topics in this interview including:

  • Insights and lessons from running digital campaigns for the Labor party in the 2016 election
  • How to build high performing growth teams
  • Building traction and finding your first few customers on a budget
  • How to find white space opportunities and channels for growth
  • Fundraising process for DTC and other “off trend” startups
  • & much more

Full interview below!

Show notes:

Next interview:

Join our next live podcast interview with Tim Fung, the Co-Founder & CEO of Airtasker
Date: 11th August 2020
Time: 8-9am (AEDT)
Registration link: https://tinyurl.com/Ep124Airtasker

Feedback/connect/say hello:

Rohit@startupplaybook.co
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel

Credits:

Music: Joakim Karud – Dreams

Other channels:

Don’t have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify.

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