The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep140 – Kate Kendall (Founder – Atto & Indie Labs) on power dynamics, advisors & community

My guest for Ep140 of The Startup Playbook Podcast was the Founder of Atto and Indie Labs, Kate Kendall.

Kate is one of the pioneers of the Indie movement, supporting alternative approaches to building companies focused on profits rather than fundraising.

She is the Founder of Atto, an accelerator and micro fund for female founders that champions the no-code movement and also runs IndieConf, an alternative conference built for those building profitable tech startups 

Prior to this, she founded The Fetch, a curated reading list and discovery platform for professional events for several years before shutting the community down to focus on her next startup, CloudPeeps which continues to operate today.

We discussed a range of topics in this interview including:

  • 5.52 – How to leverage power dynamics to building effective communities
  • 19.23 – Kate’s decision to walk away from a Series A funding round to focus on building the Indie way
  • 34.08 – How to build global community movement through decentralised community models
  • 53.20 – How to set up advisory boards and advisory board agreements
  • & much more!

Links mentioned

Kate’s Businesses

Community Management Systems

Centralised/Decentralised communities



Special Thanks:

Special thanks to Kat Loughrey for her help with research for this interview 🙏

Feedback/connect/say hello:
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel


Music: Joakim Karud – Dreams

Other channels:

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