My guest for Ep141 of The Startup Playbook Podcast was the Co-founder & CEO of Linktree, Alex Zaccaria.
Alex started his career in the music industry. With his brother Anthony, he co-founded Bolster, an agency that specialises in running digital and creative campaigns for music festivals and events.
Through the agency, they identified a problem they kept facing on behalf of their clients, how to effectively share multiple links on social media.
They built a tool to help solve that problem for their clients.
That tool is called Linktree and is now used by over 10M users globally including celebrities such as Selena Gomez and Jamie Oliver and brands like Redbull and HBO
At the end of last year, Linktree announced they had raised their first round of external funding, raising $10.7M in a round led by AirTree and Insight Partners.
In this interview we covered a range of topics including:
Previous episodes mentioned:
Special thanks to Nick Humphreys, Mike Bywaters and John Henderson for their help with research for this interview 🙏 .
Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel
Music: Joakim Karud – Dreams
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