My guest for Ep146 of The Startup Playbook Podcast was the Co-founder & CEO of Barja, Federico Collarte.
Baraja are the creators of the Spectrum Scan LiDAR technology, which simply put, enables autonomous vehicles to “see” the road via lasers.
Their pioneering technology completely rethinks environment scanning for autonomous vehicles, by exploiting the wavelength properties of light to steer lasers through a prism in order to better detect objects at range.
To date, Baraja has raised $63.9M led by funds such as Blackbird and Main Sequence Ventures.
In this episode we covered a range of topics including:
The importance of being contrarian (and right!)
Balancing long term vision with short term execution
The challenges and opportunities that come from building a market from scratch
How Baraja got investment for a deep tech business at a very early prototype stage
& much more!
2.34 – The focus of Federicos’ company Baraja – LiDAR technology
3.24 – Federico’s background, why and how he started Baraja
14.34 – Building an idea and business with conviction
18.45 – How Federico got from Blackbird and the importance of a personal connection and experiencing the product when partnering with a VC
22.28 – The challenges of hiring staff in a new industry
27.09 – The pros and cons of building a startup in Australia
31.09 – What Federico and Baraja look for when hiring talent
34.22 – Building and maintaining culture in a growing organisation
37.30 – The power of bringing well known and respected people into the company
40.19 – The importance of understanding your customers needs early in the development journey
43.47 – The long term systems worth investing in especially in the early stages of launching the business
45.53 – The importance of long-term contact and interaction with both the customers and the product
48.32 – What’s next for the Baraja following a $40M funding round
50.30 – How you can get in contact with Federico and find out more information about Baraja