The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

Ep168 – Will On (Co-founder & Co-CEO – Shippit) on fundraising, secondaries and the Co-CEO model

My guest for Ep168 of The Startup Playbook Podcast was the Co-founder & Co-CEO of Shippit, Will On.

Will and his co-founder Rob started Shippit in 2014. They raised $500K as their first funding round bringing in a number of strategic investors on board when it was just the two of them in the business.

Fast forward 8 years later and Shippit now has a 200+ strong team and recently raised a $62m Series B2 funding round led by Tiger Global and Tidal Ventures.

In this interview we covered a range of topics including:

  • navigating the challenges of early stage startups
  • lessons from Shippit’s Co-CEO model
  • secondaries
  • how fundraising changes from Seed to Series B
  • & much more


  • 03:16 – William’s backstory
  • 05:20 – Feeling like a “misfit” during university
  • 08:31 – The early days of building Shippit
  • 12:36 – Advice for founders when evaluating potential external business partners
  • 15:07 – How the co-CEO relationship has worked for William and Rob Hango-Zada
  • 20:19 – Early challenges Shippit faced in gaining momentum
  • 24:45 – How the approach to raising capital has changed during the last 7 years of Shippit
  • 27:03 – Advice for founders currently raising capital
  • 32:35 – Secondaries and how it’s played out for Shippit
  • 35:22 – Leveraging secondaries to attract more talent
  • 36:55 – How Shippit found a specific focus within the broader industry they work within
  • 39:56 – Balancing a specific focus with looking out for new opportunities
  • 43:59 – Advice on how to surround yourself with the right people

Our partners

A big thank you to Daniel Gulati and Justin Lipman for their help with this interview. Also a big thank you to our partners for this episode.


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Links Mentioned 

Will’s Links

People mentioned

Companies mentioned

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel


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