The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

Ep170 – Pete Davis (Co-founder & CEO – 1FF) on building the future of football

My guest for Ep170 of The Startup Playbook Podcast, was the Co-founder & CEO of One Future Football, Pete Davis.

Pete Davis, my co-founder in a new startup called One Future Football, we just came out of stealth a few weeks ago to announce our $3M pre-seed funding round led by Blackbird and for the first time on a podcast we are sharing more details about 1FF and our journey so far.

So what exactly is One Future Football?

1FF is a new global football league with 12 teams located all over the world that compete head to head but instead of “real people” kicking around a football inside a stadium, we’ve built 252 CGI generated athletes that all have their own looks, names, attributes, personalities and backstories.

Results are decided by a Data-science led match engine which we then convert into a 8-10 minute broadcast designed for the way that GenZ fans engage with content, ie something that is more bitesized, narrative and storyline driven with professionals like Clive Tyldesley doing the commentary for the broadcasts.

Our real value proposition however is changing the way that fans can engage with football. We allow fans to earn points, make decisions on training and contracts of players via Player Cards and we even allow fans to own a part of their favourite team through Club Credits where they can be a co-owner of a team alongside the likes of Naomi Osaka, Nick Kyrgios, Steve Smith, Kamaru Usman, Chris Smalling, Jesse Lingard, Patrice Evra and many more!

Prior to 1FF, Pete had deep experience within sports and startups. He ran one of Australia’s first social media agencies called Get Glossy and also was the Founder and CEO of Ampjar, a startup that ran through Jason Calacanis’ Launch Accelerator program.

In this episode we covered a range of topics including:

  • Pete’s background in building multiple companies
  • The Co-founder search for founders
  • The value of “doing your life’s work”
  • The 1FF fundraising journey
  • Building in stealth vs in public
  • How to attract your first key hires
  • We we decided to build in-person vs remote
  • & much more

Our partners

A big thank you to our podcast partners, Scendar!


We’re Scendar, an accounting and advisory practice better described as Finance as a Service (FaaS). We’re focused on founders, funders and startups. Clients that are ever-changing and adapting. We like fast movers. And as you might have guessed, we’re not your basic accountancy. We can take care of tax and the books whilst building a syndicate fund and a multimillion dollar exit strategy.  At Scendar, we’re empowered by our client’s potential. Find out more at

Links Mentioned 

Pete’s Links

People mentioned

Companies mentioned

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel


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