The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

Ep182 – Rolf Weber (CEO – Marley Spoon Australia) on building culture through resilience

My guest for Ep182 of The Startup Playbook Podcast was Rolf Weber, the CEO of Marley Spoon Australia.

Rolf joined Marley Spoon as their Australian CEO in March 2015

Prior to this he co-founded, BrandsExclusive in 2009, before they were eventually fully acquired in 2014. He then went on to launch and invest in a number of businesses including being a Founding shareholder and Director in Mad Paws.

In this episode we covered a broad range of topics including:

  • Lessons from launching, growing and exiting BrandsExclusive
  • The ups and downs of the Marley Spoon journey including their IPO with a market cap of over $260 million, to some of the challenges during Covid
  • Building a culture of resilience
  • & much more!


  • 1:47 – Rolf’s Background
  • 3:56 – Moving from Germany to Australia
  • 6:23 – His time at Ikea
  • 9:35 – Launching Brands Exclusive
  • 11:32 – Importance of co-founder dynamics
  • 15:53 – Advice on making the leap to startups later on in your career
  • 20:01 – Fundraising in 2008
  • 23:00 – Building a business with the intention to sell from the beginning
  • 28:49 – Clauses founders should be aware of during an acquisition process
  • 31:45 – How he approached next career steps post acquisition
  • 37:59 – Staying balanced during ups and downs of entrepreneurship
  • 43:13 – The decision to join Marley Spoon
  • 46:59 – Operational challenges during Covid
  • 52:58 – Differences between building Brands Exclusive and Marley Spoon
  • 59:58 – Preparing for and going through an IPO, operating in public

Our partners

A big thank you to Justus Hammer for his help with this interview.

Also a big shout out to our partners for the show:


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Links mentioned

Rolf’s links

People mentioned

Companies mentioned

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