The Startup Playbook Podcast

Insights and lessons from the world's best entrepreneurs and investors

Ep184 – Adrian Osman (Co-founder & COO – Me&U) on metrics, ratios and mergers

My guest for Episode 184 of The Startup Playbook Podcast is Adrian Osman.

Adrian is the Co-founder & COO of Me&U formerly known as Mr. Yum.

He started his career as the Founder of pitchblak, an agency that helped hundreds of Australian entrepreneurs to validate and test their startup ideas.

From that agency, the idea of Mr. Yum was born to provide sales and marketing tools for the hospitality industry. The business found product market fit very quickly and raised a $89M Series A funding round led by Tiger Global in 2021.

In late 2023, Mr. Yum merged with their largest competitor, Me&U to become the global leader in its category, collectively processing over $2B in dining transactions per year.

In this interview we covered a wide range of topics including:

  • The early days of Mr Yum
  • Focusing on ratios over volume
  • Lessons from raising a record $89M Series A funding round led by Tiger Global
  • Behind the scenes look at the merger between Mr Yum and me&u
  • and much more!


  • 2:12 Adrian’s background
  • 7:02 Lessons from early career sales roles
  • 9:16 Adrian’s first consulting business, pitchblak
  • 14:25 The initial idea for Mr Yum
  • 22:29 When is the right time to speak with VC’s and how to pitch to them
  • 27:43 The launch of Mr Yum and initial customers
  • 37:02 Growing the business and navigating Covid
  • 42:36 Raising a $89M Series A
  • 46:58 Challenges scaling the business post raise
  • 53:58 The merger between Mr Yum and me&u
  • 1:08:13 Navigating structural changes to the company post merger
  • 1:14:06 Learning and growing as a leader at the same rate as the company
  • 1:18:19 Developing and sharing a compelling vision for a company as a leader
  • 1:22:54 Building culture and high performing teams

Our partners

A big thank you to Kim Teo, Boden Westover and Stew Glynn for their help with this interview!

Also a big shout out to our partners for the show:


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Links mentioned

Adrian’s links

People mentioned

Companies mentioned

Feedback/connect/say hello:

[email protected]
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel


Music: Paycheck

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