In Episode 45 of The Startup Playbook Podcast, my guest is Andrew Walton, the Co-Founder and CEO of InteractSport.

InteractSport provides software for sports at the national, state, association and club level. They work with organisations such as Cricket Australia, Netball Australia, Australian Rugby Union and The ECB in the UK. Their software collects information and records from 4 million participants who come from more than 20,000 organisations. There have been more than 5 million matches recorded on their platforms.

Aside from Interact Sports, Andrew is also a Director at Australian Sports Technology Network, Director at Vicsport and Director at Bowls Australia.

In this episode we talk about, the importance of relationships in sales, selling into traditional industries, the importance of listening to your customers and scaling through culture.

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