The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep129 – James Chin Moody (Co-founder & CEO – Sendle) on systems, reputation & hell yeahs!

My guest for Ep129 of The Startup Playbook Podcast was the Co-founder & CEO of Sendle, James Chin Moody.

James has previously held roles as Executive Director, Development at the CSIRO, Australian National Commissioner for UNESCO, member of the Australian Bureau of Meteorology Advisory Board and Trustee for the Australian Museum.

He was also Chief Systems Engineer for the Australian Satellite FedSat, the first Australian satellite to be launched in 30 years.

James is now the Co-Founder & CEO of Sendle, Australia’s first 100% carbon neutral courier service.

Since launching in Australia in 2014, the company has launched in the US, partnered with significant eCommerce players such as Shopify and eBay, grown to over half a million account holders and raised $50M in funding.

In this interview we discussed a range of topics including:

  • The benefits of systems based thinking
  • The 5 H’s of Sendle’s company culture
  • The Hell Yeah decision framework
  • How to build reputation with investors
  • & much more!

Full interview below!

Show Notes:

Special Thanks:

Special thanks to Adam Milgrom (Venture Partner at Giant Leap Fund) who helped with research for this interview.

Next interview:

Join our next live podcast interview with Rachael Neumann, the Founder of Working Theory Angels
Date: 29th September 2020
Time: 8-9am (AEDT)
Registration link:

Feedback/connect/say hello:
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel


Music: Joakim Karud – Dreams

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