The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep132 – Guy Pearson (Founder & CEO – Practice Ignition) on vision, storytelling & ecosystems

My guest for Ep132 of The Startup Playbook Podcast was the Founder & CEO of Practice Ignition, Guy Pearson.

Guy has helped to transform the accounting industry, initially with Interactive Accounting which launched in 2009 as one of Australia’s first cloud-based accounting firms.

He went on to launch 5 businesses between the ages of 25 and 28, the last one being Practice Ignition.

Practice Ignition has become one of the leading companies in it’s space with over 120 staff around the world and to date having raised $35M including a $26M Series B round of funding led by Tiger Global Management.

Alongside his role at Practice Ignition, Guy is also an active angel investor and has been invested in over 20 startups since 2013.

We covered a range of topics in this interview including:

  • Building for customers of the future
  • The key aspects of effective storytelling for founders
  • How Practice Ignition and Interactive Accounting grew through ecosystem partnerships
  • Why Practice Ignition went global from day 1, by expanding to 4 countries and 4 offices with just 7 staff!
  • Guy’s fundraising experience in raising $35M and what he looks for when he angel invests
  • & much more!

Show notes:

Special Thanks:

Special thanks to David New and Gareth Bryant for their help with research for this interview. Also a big thank you to Matt Allen for the intro to help make this interview happen!

Next interview:

Join our next live podcast interview with David Shein, the Co-founder & General Partner of Our Innovation Fund.
Date: 10th November 2020
Time: 8-9am (AEDT)
Registration link:

Feedback/connect/say hello:
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel


Music: Joakim Karud – Dreams

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