The Startup Playbook

Connecting you to the best entrepreneurs, investors and resources from around the world

Ep128 – Holly Cardew (Founder – Pixc & Vop) on TikTok, vision and channel partnerships

My guest for Episode 128 of The Startup Playbook Podcast was the Founder of Pixc and Co-founder of Vop, Holly Cardew.

In 2014, Holly launched Pixc, a product that provides a quick, efficient and easy way for store owners to have retail-ready photos.

 Pixc was selected to join the first batch of Telstra’s MuruD accelerator and batch 13 of the 500 Startups accelerator programs.

She launched, grew and has continued to scale the business as a solo, non-technical founder.

Through her background in building ecommerce brands and success with Pixc, in 2016, Holly was listed as a Forbes 30 Under 30 Asia emerging entrepreneur to watch in the eCommerce and retail space.

If that wasn’t enough, Earlier this year she co-founded and launched her latest business Vop, which creates shoppable experiences from your TikTok videos.

In this interview we discussed:

  • Launching, growing and scaling tech startups a solo non-tech founder
  • A deep dive on utilising channel partners as a growth strategy
  • The viral opportunities with TikTok and working with content content creators
  • & much more!

Full interview below!

Show notes:

Special Thanks:

Special thanks to Brett Fox and Mike Angell who helped with research for this interview.

Next interview:

Join our next live podcast interview with James Chin Moody, the Co-founder & CEO of Sendle
Date: 22nd September 2020
Time: 8-9am (AEDT)
Registration link:

Feedback/connect/say hello:
@RohitBhargava7 (Twitter)
/rohbhargava (LinkedIn)
@rohit_bhargava (Instagram)
My Youtube Channel


Music: Joakim Karud – Dreams

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